Marketing Coordinator

Main Purpose of Job:

To plan, organize, and execute high-impact events, including media engagements and new product launches, that showcase the company's vehicles and brand. The role aims to create memorable experiences that drive brand awareness, generate positive media coverage, and support sales objectives for new and existing product lines.

Minimum Qualification:

Bachelor's degree in Event Management, Marketing, Public Relations, or related field
Professional certification in event planning is advantageous

Knowledge & Experience:

3-5 years of experience in event planning, preferably in the automotive industry
Proven track record of managing product launches and media events
Experience in working with press and media outlets
Understanding of automotive industry trends and media landscape
Previous OEM experience (at least 2 years) is preferred

Special Conditions:

Willingness to travel frequently for events
Ability to work flexible hours, including evenings and weekends
Valid driver's license and clean driving record
Comfort with public speaking and media interactions
Understanding and respect for different and international cultures

Behavioral Competencies:

Excellent organizational and multitasking skills
Strong attention to detail and ability to meet deadlines
Exceptional interpersonal and communication skills
Problem-solving ability and quick thinking in high-pressure situations
Creativity in event concept development and execution
Adaptability to changing circumstances and last-minute adjustments
Ability to work well in a close-knit team

Technical Competencies:

Proficiency in event management software and tools
Strong knowledge of Microsoft Office Suite
Familiarity with media relations and press release writing
Understanding of marketing principles and brand guidelines
Knowledge of health and safety regulations for events
Basic financial training/understanding for budget management

Principal Areas of Accountability:

Plan and execute new product launch events, showcasing vehicles to media, dealerships, and VIP guests
Organize press and media engagements, including press conferences, media drives, and product demonstrations
Coordinate logistics for auto shows and exhibitions, managing vehicle displays and brand presence
Develop and maintain event budgets, ensuring cost-effectiveness while delivering high-quality experiences
Collaborate with the marketing and PR teams to align event messaging with overall brand strategy
Create detailed event timelines, run sheets, and briefing documents for all stakeholders
Manage relationships with vendors, venues, and suppliers
Coordinate with internal departments (Product, Engineering, Sales) to ensure accurate information is presented at events
Oversee on-site event operations, including setup, execution, and breakdown
Develop and implement strategies to maximize media attendance and coverage at events
Coordinate vehicle logistics for events, ensuring proper transportation and display of demo units
Collect and analyze post-event feedback and media coverage for reporting and improvement
Maintain an event calendar and communicate upcoming activities to relevant departments
Ensure all events comply with brand guidelines and company policies
Assist in creating event-specific marketing materials and press kits
Provide regular reports on event performance, including attendance, media coverage, and ROI
Manage community engagement during events across social media platforms
Collaborate with the digital marketing team to create content for social media coverage of events and product launches
Obtain supplier quotes, write applications, load and process supplier payments timeously on OA
Ensure Brand Division supplier accounts are up to date

Please submit your application with your cv to careers@gwm.co.za and reference the job title.